Blind Veterans UK

Blind Veterans UK logo
The new brand is designed to get across who we are

A brand new name and identity

In February 2012 we developed a new name and new look that give a clear message about who we are.

Since 1915 we've supported over 35,000 people.

Almost 100 years on, we're now helping over 3,000 blind veterans throughout the UK. We believe there are some 50,000 blind veterans who may also need our help.

We want to get our message out to them, their friends and families.

We want more people to know we are here. 

Why we've become Blind Veterans UK

We have thought long and hard about what we are all about. Our new identity captures this perfectly.


We know that not enough people are aware of us. There are many other organisations called St Dunstan's, including churches, schools, colleges, therapists and dentists.

 

We need to stand out.

 

We are a military charity and want to make this clear in our new name.

 

So we talked to our members, staff and supporters and did months of research into what makes us special.

 

We have updated our whole brand: our name, the way we look and the way we sound, to make our purpose clear, simple to understand and easy to remember.

 

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