Telling our story
To enable Blind Veterans UK to reach those former servicemen and woman still eligible for our help, we know that more people need to hear about the work we do rebuilding veterans’ lives after sight loss.
We estimate there are more than 50,000 blind veterans in the UK in need of our support, but currently only support one in ten of them.
Last year our engagement team refreshed our brand and began delivering our campaign messages through digital and outdoor display advertising together with and PR and Media coverage.
This year, Blind Veterans UK focussed on highlighting the isolation experienced by many who lose their sight.
Our film, “Ken’s Story”, followed one of our veterans on his journey in combatting the loneliness caused by his visual impairment.
Making a difference
As well as demonstrating the isolation felt by blind veterans like Ken, the film also shows the difference made by the training, rehabilitation and support we provide and the relationship that has developed between him and a Blind Veterans UK volunteer called Liam who now visits Ken several times a week. Our volunteers are a crucial aspect in helping to combat the isolation experienced by so many of our veterans.
The average age of veterans supported by Blind Veterans UK is 85, and the vast majority of them lost their sight later in life due to age-related conditions.
Victory Over Blindness
Commemorating the centenary
2018 was also an important year in the history of Blind Veterans UK as it marked 100 years since the end of the First World War, the conflict that saw our charity founded.
Helping blind veterans achieve victory over blindness is the cornerstone of everything we do, and today, it means enabling blind veterans to lead the lives they choose.
This statue is our way of commemorating the centenary of the end of the First World War, while recognising the amazing work achieved by our veterans at that time and ever since.
‘Victory Over Blindness’ is a phrase first used by the founder of Blind Veterans UK, Sir Arthur Pearson, which continues to guide our principles to this day.
We recognised this important event and the part our charity played by unveiling a statue of seven blinded soldiers. Called ‘Victory Over Blindness’, this has been permanently placed outside Manchester Piccadilly Station as a memorial to the injured of that conflict.
HRH The Countess of Wessex GCVO unveiled the statue in her role as Patron of Blind Veterans UK.