Blind Veterans UK announces beneficiary recruitment is at “record high”

Date
4 April 2014 09:00

This week we announced that our beneficiary recruitment level has reached a “record high” thanks to a targeted campaign to drive up numbers

In the 2013-14 financial year, an impressive 708 vision-impaired ex Service men and women became beneficiaries of Blind Veterans UK, a record intake of new beneficiaries in our 99-year history.

The increase in beneficiary recruitment is due to the No One Alone campaign. Launched in October 2012, the campaign is designed to encourage vision-impaired Armed Forces and National Service veterans to register for Blind Veterans UK's free services and lifelong support by calling freephone 0800 389 7979 or visiting www.noonealone.org.uk

Blind Veterans UK's Head of Marketing and Communications, David Bassom, said:"Everyone at Blind Veterans UK is thrilled that the charity has been able to transform the lives of more new beneficiaries than ever before in the past 12 months. Our increased beneficiary recruitment means that 708 people who served our country no longer have to battle blindness alone.

"Our record beneficiary recruitment level demonstrates the success of our No One Alone campaign in promoting the impact and effectiveness of Blind Veterans UK's superb services and lifelong support. It also reflects the strength of the Blind Veterans UK brand in getting our message across.

"We now look forward to building on these results and recruiting yet more blind veterans whose lives the charity is still to transform."

During the 2013-14 financial year, the No One Alone campaign has encompassed an extensive array of integrated PR, marketing and engagement activity. Campaign highlights have included national bus and billboard advertising; print and online advertising; a comprehensive programme of national and local PR coverage (including TV, print publications and radio); and Blind Veterans UK's regular participation in sight-loss related national and local events.

The campaign has also involved activity to develop our 'referral' network of organisations and individuals who refer eligible ex Service personnel to Blind Veterans UK.

During the year, the campaign was further boosted by endorsements from a wealth of high-profile celebrity veterans, including Michael Caine, Michael Parkinson, Bruce Forsyth, Johnny Ball, Brian Blessed, Bill Treacher, Geoffrey Palmer, Martin Bell and Brian Sewell.

We launched the 'No One Alone' campaign in October 2012 to reach out to ex Service men and women who could be eligible for our support, but are not currently aware of this. Independent research suggests that there are more than 68,000 veterans who could still sign up for Blind Veterans UK's free services and support.

The No One Alone campaign is aimed not only at the vision-impaired ex Service men and women Blind Veterans UK would like to help but also influential people in their lives: from carers, relatives and friends to healthcare professionals and military contacts. These are the people who can tell vision-impaired ex Service men and women about the difference Blind Veterans UK can make to a person's life.

Blind Veterans UK Head of Marketing and Communications, David Bassom, said: "Blind Veterans UK is keen to provide more vision-impaired ex Service men and women with our free services and life-changing support. We also want to raise greater awareness of the fact that Blind Veterans UK's support extends to all those who served and are blind or vision impaired - regardless of when or where they served and how they lost their sight."

Founded in 1915 as St Dunstan's, Blind Veterans UK provides ex Service men and women with the practical support, training and equipment they need to discover life after sight loss. We have three national centres (in Brighton, Llandudno and Sheffield) and a network of qualified Welfare Officers who support veterans to live in their own homes.

If you know someone could might be eligible for our support, or if you're an ex Service man or woman experiencing sight loss, please call freephone 0800 389 7979 or visit www.noonealone.org.uk today