How to set up your fundraising page

To get the most from your fundraising you need to rally the troops and spread the word far and wide.

First things first - create an online fundraising page. Use a site like JustGiving or VirginMoneyGiving. People can start donating to your challenge straight away. No fuss, no post, no 10p pieces rattling around.

It’s easy to set up an online fundraising page:

  1. Create an account - you just need to give a few basic details

  2. Search for and choose Blind Veterans UK

  3. Select your challenge and create your page

  4. Job done

It’s that simple. Remember - everyone loves a story, so make the page personal. Include photos, why you’re raising money for Blind Veterans UK, information on the work we do, why it matters to you and why everyone should support you.

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How to make your page a success:

  • Promote, promote, promote. Tell everyone about it. Post it over social media, tell your friends, family, colleagues and get them to tell everyone they know.

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  • Tell us what your page link is, like us on our social media channels and we’ll promote it for you as well.

 

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  • Include a target. Pages with targets receive 40% more donations. And remember to keep increasing it as you get closer to keep up the momentum.

 

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  • Keep updating your page. People love to know how your training is going, how the prep is coming along and it’s a great way to build a community around your event and give people a reason to be part of it.

 

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  • Don’t miss an opportunity to ask for sponsorship. Christmas, birthdays and anniversaries can all be great times to get people to back you. And ask just after payday when everyone is feeling flush.

 

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  • Ask your workplace if they’ll match the funds you’ve raised. Match funding is one of the best ways to bring in even more money, so get sweet-talking your boss. See if you can promote your event on your intranet and if you can include a link to your page in your email signature and out of office.

 

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  • Don’t be shy. You’re literally changing lives and everyone needs to know about it. Keep sending updates and asks to friends, families and colleagues so they have the chance to donate.

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  • An average of 20 percent of donations are received after the event. Keep sending updates once you’re finished and tell everyone what a difference their support makes.

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