Utilise our handy tips and tricks below, with all the information you need for a successful fundraiser!
Getting the most out of social media
- Tag or mention Blind Veterans UK in your posts on the key social channels.
Facebook - @blindveteransuk
Twitter - @blindveterans
Instagram - blind.veterans
Be sure to write out Blind Veterans UK rather than using an abbreviation, like BlindVets or BVUK, so people know who you’re fundraising for.
Include a hashtag about the event to help people find you, for example #MarchForVeterans.
Remember to tell a story - always include a photo, video or GIF to help bring your event to life.
Read (and hear) all about it!
Whether you are organising an event or completing a challenge - your local media can be a great tool to help boost your fundraising!
- Media are often interested in positive news stories about members of the community giving something back to charity.
- Publicity, used in advance of your event or challenge, helps drive local support.
- Publicity can also be used to after the event to let people know how you got on and thank the people who supported you.
How we can helpWe’ve got a dedicated press team who can help you craft your story and get it published. Our team would be happy to have a chat with you over the phone to find out:
- personal information (name, age, where you live)
- about the event or challenge you are doing
- why you are fundraising for Blind Veterans UK
- the link to your fundraising page
For the best chance of publication the team will also need a picture of you to go with the story. Before anything is sent to your local media, the team will always check with you that you are happy with the story and that all the details are correct.
When you commit to fundraising for us we will send you out some handy resources to help you along the way, below are some extras that you may find useful to download, print and use as needed.
If your fundraiser is going to be a huge affair you can now order optional extras in exchange for a small donation. It might be a good idea to wait until your fundraising pack arrives before you order any additional materials so as not to duplicate anything.
- Promote, promote, promote! Tell everyone about it. Post it over social media, tell your friends, family, colleagues and get them to tell everyone they know.
- Use the direct link to your fundraising page and make sure you include it in your social media posts, email signatures, texts and WhatsApp messages.
- Tell us what your page link is, like us on our social media channels and we’ll promote it for you as well.
- Include a target. Pages with targets receive 40% more donations. And remember to keep increasing it as you get closer to keep up the momentum.
- Keep updating your page. People love to know how your training is going, how the prep is coming along and it’s a great way to build a community around your event and give people a reason to be part of it.
- Don’t miss an opportunity to ask for sponsorship. Christmas, birthdays and anniversaries can all be great times to get people to back you. And ask just after payday when everyone is feeling flush.
- Ask your workplace if they’ll match the funds you’ve raised. Match funding is one of the best ways to bring in even more money, so get sweet-talking your boss. See if you can promote your activity on your intranet and if you can include a link to your page in your email signature and out of office.
- Don’t be shy. You’re literally changing lives and everyone needs to know about it. Keep sending updates and asks to friends, families and colleagues so they have the chance to donate.
- An average of 20% of donations are received after the event. Keep sending updates once you’re finished and tell everyone what a difference their support makes.